SERVICES

[ RETAIL ].

Blur the lines between advertising and retail

Blurring the lines between advertising, brand and product is the future of immersive retail. Your in-store experience should be like your online campaign – simple, fun and effective.

Keep your customers engaged.

When retailers treat their stores as experience destinations, customers see the retail space in a different light. This is because more often consumers are expecting the same principles of personalisation, customisation and immediacy in-store, as they do online.

Experiences create close bonds between people and brands in retail. This in turn builds integrity and trust.

According to a 2019 Focus Vision study, the way customers think and feel about a brand experience has an influence factor of 1.5x on their actions. To add to this, 93% of retailers believe customers are more likely to spend money with a brand they feel connected to.

We make it ‘snappable’

Another important factor to remember when it comes to retail activations is, people share their experiences. So give them a positive experience that’s worth talking about. We use the customer’s natural drive to create and share their own content. Content that they feel ownership of, and that bonds them to your brand.

We make it ‘taggable’

When retailers treat their stores as experience destinations, customers see the retail space in a different light. This is because more often consumers are expecting the same principles of personalisation, customisation and immediacy in-store, as they do online.

Experiences create close bonds between people and brands in retail. This in turn builds integrity and trust.

According to a 2019 Focus Vision study, the way customers think and feel about a brand experience has an influence factor of 1.5x on their actions. To add to this, 93% of retailers believe customers are more likely to spend money with a brand they feel connected to.

The right tech for the right idea

Retail experiences and activations should be providing a relevant service or an unforgettable emotional connection. The best way to ensure this is to always lead with a creative idea and use the right technology to really make it sing.

Get hands-on

Let customers get hands-on with products that are difficult to fully evaluate in an online context. In other words, use the physicality of your store to your advantage. This approach is increasingly popular within the fashion and cosmetics sectors. 

Converge with customers

Converge is a turnkey technology where the physical and digital world unite. Converge allows brands to connect with shoppers in a meaningful way. This is because the interactive display personalizes the shopping experience and reveals useful, actionable analytics. This rich experience creates lasting customer relationships and drives sales because it empowers the shopper while they are in-store and in the moment.