[ PRODUCTION AND DEVELOPMENT ].
So much of what we do is based on HOW WE DO IT.
We believe that once the creative idea is sound, then the next most important element is how that idea is and delivered.
A good idea can come from anywhere. But the real magic lies in how that idea is experienced in the real-world. As the time tested expression states – the devil is in the detail.
In the end it’s the users and our clients that benefit.
Our approach to production and development is process driven with inbuilt opportunities for each department to value add throughout the process. This may be as simple as integrating data collection or creating a bespoke CMS so our clients have more control, but each of these enhancements add to the overall outcome of a project.
Whenever possible we build working prototypes in our development lab. We find there’s no substitute for this. There’s just something about using a tactile prototype that highlights a project’s weak spot. It’s also where we get to flex our creative problem solving skills. It’s because in these moments of failure that you gain a deeper understanding of what makes something work. Once we’ve ironed out any issues in prototyping, we can be 100% confident our experiences will work in market.
Idea development is also an integral part of what we do. Clients often come to us with a creative idea but they have no idea how it could work or how to develop it into something real. Having a team of award winning creatives developers and technologists primed with the latest parts of the tech world is exactly what’s needed to produce crowd stopping experiences.
We also believe that one of the keys to our success is our collaborations. We always find the best partners to deliver projects. As a company we work closely with prototype makers, fabricators and manufacturers across the globe. This means we deliver the most timely and cost effective builds available, meaning your ROI is always as high as possible.