[ MIXED REALITY & APPS ] .

Take your customer to another reality.

PRAVHA

Training Booklet

What we did:

Pravha is a beer from the legendary Staropramen brewers in the Czech Republic. To demonstrate their incredible history we created an AR booklet to take beer lovers on an interactive journey across Pravha’s home town.

Why it worked:

The booklet at face value gave a beautiful overview of Prahva and the famous Staropramen brewery. But where it shined was when it became interactive. Using the booklet imagery, as opposed to QR codes, users were able to explore at their own pace, creating their own adventure as they went.

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