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MADAME TUSSAUD'S

Feel the Fashion

What we did:

When you think Megan Gale, you think glitz, glamour and all things fashion. And it’s this OTT covergirl experience we wanted for our visitors at the new Madame Tussauds installation.

Using 5 swivel chair make-up stations and 47 Augmented Reality (AR) make-up combinations we made sure everyone felt like a supermodel. Once their makeup was done, it was time to move on to create a personalised Cosmopolitan Magazine cover using an interactive photo catwalk.

Why it worked:

Working closely with Madame Tussauds and Magic Memories we were able to create a seamless experience that immersed the user in the world of supermodels. Because we mixed real-world elements like make-up lighting with augmented reality assets we are able to immerse visitors in an incredible deep experience. Another reason this installation was so successful is the outstanding content that we captured in the form of a magazine cover. This cover shot went on to become one of the most popular photo options for people to buy at the end of their visit.

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