When augmented reality was first emerging it was often viewed as a gimmick. But this little activation we did for Telstra showed that it can be a very powerful tool for creating connections with customers. It’s also a fantastic way of creating a meaningful touchpoint without anyone getting their hands dirty.
Creating convenience is often the driving force behind innovation. Customers instinctually want fluid interactive experiences and reward brands and ideas that offer them. The rise of the interactive retail kiosk is an example of this innovation in motion.