Sticking with the hands-free approach to rebuilding post Covid-19. Here is a classic example of using technology to deliver a behaviour changing experience. Originally we set out to help our client narrow down their customer’s ring choice but as we explored the activation we found the hands-off approach had a psychological effect. Shoppers were willing to stay longer, try more rings and we removed the barrier to entry for nervous buyers. Fast forward to 2020 and as we’re are looking at post Covid solutions, this activation seems more relevant than ever.
Creating convenience is often the driving force behind innovation. Customers instinctually want fluid interactive experiences and reward brands and ideas that offer them. The rise of the interactive retail kiosk is an example of this innovation in motion.