A window experience where passers-by could create an animated GIF of themselves with a graffiti border. Taking the ‘selfie’ into a humorous new direction, this experience was setup to create excitement prior to the new Telstra Discovery Store.
Creating convenience is often the driving force behind innovation. Customers instinctually want fluid interactive experiences and reward brands and ideas that offer them. The rise of the interactive retail kiosk is an example of this innovation in motion.