Experiential activations with a human touch

Experiential activations with a human touch.

Over the busiest weeks of the summer we had 2 actors installed in Telstra’s store front windows. As shoppers passed by, our real-life mannequins drew their attention by acting out fun summer activities. Each experience was real, a moment shared between human beings. And because it was authenticity, it delivered an incredibly strong message in a very unique way.

Why it worked:

As the old advertising adage goes, show, don’t tell. So that’s what we did to demonstrate how Telstra has you covered while you’re out summering.

The combination of human mannequins combined with interactive postcards stopped shoppers in their tracks. It creativity, but more importantly it emotionally demonstrated Telstra’s commitment connectability and the importance of good coverage while you’re out and about doing what you love.

Share this article:

Share on facebook
Share on twitter
Share on linkedin

Liked this? You might be interested in reading these posts.

Read More articles

Walk-through Experience

Walk-through Experience

With rolling lockdowns and social restrictions we saw the rise of drive-through experiences. Or, in the case of Stranger Things Season 3, we saw their

Remotey© and the Future of Retail

Remotey© Control Remotey© Control uses WebSockets to turn any mobile phone into a remote control. This means people can use their phones to interact with

Mixed Reality

What is Mixed Reality How people interact with brands has changed. They seek information on their own terms. They have expectations above and beyond what

12 (Last Minute) Ideas For Christmas

With Melbourne back open and Christmas only a few weeks away, it’s not too late to create something magical for your customers. Here are our top 12 quick-turn-around ideas for Christmas 2020. If you see something you like, let us know and we can start making your Christmas wishes come true today.