Experiential activations with a human touch.
Over the busiest weeks of the summer we had 2 actors installed in Telstra’s store front windows. As shoppers passed by, our real-life mannequins drew their attention by acting out fun summer activities. Each experience was real, a moment shared between human beings. And because it was authenticity, it delivered an incredibly strong message in a very unique way.
Why it worked:
As the old advertising adage goes, show, don’t tell. So that’s what we did to demonstrate how Telstra has you covered while you’re out summering.
The combination of human mannequins combined with interactive postcards stopped shoppers in their tracks. It creativity, but more importantly it emotionally demonstrated Telstra’s commitment connectability and the importance of good coverage while you’re out and about doing what you love.