In a few short weeks Australia will be opening back up and readying itself for life in a post-COVID world. The following are some ideas to help brands deliver meaningful experiences and welcome costumes back with something to remember.
Be Hands Off
Virtual Try On
Using a hands-free approach to rebuilding post covid-19. Here is a classic example of using cutting-edge technology to deliver a noteworthy experience. Originally we set out to help our client narrow down their customers ring choice but as we explored the activation we found the hands-off approach has a psychological effect on people. People were willing to stay longer, try more rings and we removed the barrier to entry for nervous buyers. Fast forward to 2020 and as we’re are looking at post covid-19 solutions, this activation seems more relevant than ever.
Make The Wait Worth It.
We are looking at having strict limits on the amounts of people allowed in stores at a given time. This means customers will either be forced to wait outside or worse, they’ll turn and take their dollars to a competitor.
Let’s give shoppers a reason to engage with your brand. In place of creating frustration we have the opportunity to create an emotional connection.
Keep Your Social Distance
Through the use of floor projection, we can easily and effectively remind guests to keep their distance. It can be located in tight spaces such as hallways or small rooms where people can easily forget about keeping their distance. Or anywhere where lots of people may gather.
The projection tracks guests as they move within the space. A green solid ring around the guest denotes a happy, health distance from others, while a red broken ring that flashes indicates that someone is with the guests 1.5m safe zone.
Play The Distance Game
If you need people stand somewhere then make it fun, make it a game, or give them an experience as a way of saying thanks for playing along.
We as humans love hearing we are doing something right. Using simple sound or visual cues we can give people that warm and fuzzy feeling by simply following social distancing rules.
Augment The Experience
You don’t need a time machine to bring adventure to your customers. Using augmented reality and a large video wall we brought some jurassic beasts to Myer in Melbourne’s CBD.
Creative Social Distancing
An experiential road to recovery: Experiential advertising is the ultimate COVID-proof marketing technique. It’s the only medium that is capable of turning social distancing on its head and making it work to our advantage. Here are some technologies and experiences we believe will be pivotal in building the new retail landscape for customers.
We’re not reinventing the wheel – simply repurposing it.
In the coming months we see creative social distancing as a key tool in building engaging experiences. The tracking technology is perfect for automated crowd control, gamification of social distancing and as an innovative measure in customer behavior adjustment.
With 80% of consumers believing public touchscreens are unhygienic we are about to see a big change in the way consumers interact. We first used hand gesture technology as a virtual ring try on experience and users had a very positive reaction. The technology has come a long way since then and can now be used to completely replace touchscreens.
We all carry a personalised touchscreen around with us, but did you know you can control any number of things directly from your phone’s browser? Using this technology we have created many experiential activations like interactive games controlled with your phone, or allowing customers to add personal messages to window displays.
We as humans love hearing we are doing something right. If you need people to stand somewhere then make it fun, make it a game, or give them an experience as a way of saying thanks. Using simple sound or visual cues we can give people that warm and fuzzy feeling by simply following social distancing rules. This type of positive customer experience will set innovative brands apart from their competitors.
Facial detection is used in a myriad of things, from data analytics to cheeky augmented reality filters. But your face is actually a lot more useful than just wearing puppy-dog ears. Using facial recognition shoppers can control screens, input choices or even leave a review by how much they smile.
We are going to have strict limits on the amount of people allowed in stores at a given time. This means customers will either be forced to wait outside or worse, they’ll turn and take their dollars to a competitor. Let’s give shoppers a reason to engage with your brand. In place of creating frustration we have the opportunity to create an emotional experience worth visiting.
Experiential innovation is key to rebuilding. Be different. Stand out. Succeed.