[ BLOG ] .

As the world emerges out of lockdown Watch This Space will bring you weekly updates from the new face of experiential advertising.

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Mixed Reality

What is Mixed Reality How people interact with brands has changed. They seek information on their own terms. They have expectations above and beyond what

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12 (Last Minute) Ideas For Christmas

With Melbourne back open and Christmas only a few weeks away, it’s not too late to create something magical for your customers. Here are our top 12 quick-turn-around ideas for Christmas 2020. If you see something you like, let us know and we can start making your Christmas wishes come true today.

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A Retail Survival Guide For A COVID Christmas

MAKING THE MOST OF A COVID CHRISTMAS Social distancing, restricted crowd numbers and concerns around safety are going to dominate how brands and stores interact with customers. We’ve put together some top-line ideas to on how a little innovative creative thinking with virtual and augmented reality, motion tracking and hands free interactive can create Xmas experiences to remember.

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Experience Pravha’s story through augmented reality

To demonstrate their incredible history we created an AR booklet to take beer lovers on an interactive journey across Pravha’s hometown. The booklet gave a beautiful overview of Prahva using augmented reality. But where it really shined was when it became interactive. Using the booklet imagery, as opposed to QR codes, users were able to explore at their own pace, creating their own adventure.

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Welcome customers back via the safety of Augmented Reality.

When augmented reality was first emerging it was often viewed as a gimmick. But this little augmented reality activation we did for Telstra showed that it can be a very powerful tool for creating connections with customers while being covid safe. It’s also a fantastic way of creating a meaningful touchpoint without anyone getting their hands dirty as we re-build post Covid-19.

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Experiential activations with a human touch

Experiential activations with a human touch. Installed in Telstra’s store front windows our real-life mannequins caught shoppers attention by acting out fun summer activities. Each experience was real, a moment shared between human beings. And because it was authenticity, it delivered an incredibly strong message in a very interactive unique way.

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Mixed reality with gesture technology could be the future after covid

A classic example of using augmented and virtual reality technology to deliver a behaviour changing interactive experience. Originally we set out to help our client narrow down their customer’s ring choice but as we explored the interactive activation we found the hands-off, virtual approach, had a psychological effect. Shoppers stayed longer, tried more rings and we removed the barrier to entry.

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Virtual reality and augmented reality allow you to experience and interact with the world from your lounge

We’ve all been spending a lot of time in our lounge rooms lately and this got us thinking about this fun exploration game we created for Samsonite. The game was easy to play. All you had to do is explore the world’s most famous landmarks using your phone and a pair of cardboard Google Goggles. The player that found the most hidden items won. Pretty simple. And how nice is it to explore the world while you’re stuck at home.

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Water art installation to boost retail interaction

Water art installation boosts retail interaction. The giant water wall mesmerised shoppers at Telstra’s iconic Melbourne store for two months. Customers experienced regular changes to the art installation over the activation period – we certainly had a lot of fun with this show-stopping installation.

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Van’s augmented reality experience

Watch This Space created an Augmented Reality app that showcased the shoe and jacket range and included some fun features such as hidden discount markers, AR selfie photo app and an MTE photography gallery.

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Omni ISG – Virtual Presenter

Retail execution and engagement solutions specialists Omni ISG required an instructional video to help advise businesses of their CRM platform. Watch This Space created a Virtual Presenter, a die-cut perspex body onto which we projected an animated tutorial with key indicators to help portray the Omni ISG messaging.

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The Gift of Gifs – Animated Augmented Reality Windows

An experiential window experience where passers-by could create an augmented reality GIF of themselves with a graffiti border. Taking the augmented reality ‘selfie’ into a humorous new direction, this experience was setup to create excitement prior to the new Telstra Discovery Store.

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The New Norm

As the world emerges out of lockdown Watch This Space will bring you weekly updates from the new face of experiential advertising.

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